To complement any university or language learning institution's Chinese language courses, BJBIE – in collaboration with Peking University – developed a comprehensive Chinese language curriculum focusing on business dialogue, negotiation, and etiquette. BJBIE's Business in Chinese language curriculum provides expertly developed and tested instruction for
- Beginners – ACTFL Equivalent Novice Mid and Novice High
- Intermediate Learners – ACTFL Equivalent Intermediate Mid and Intermediate High
- Advanced Learners – ACTFL Equivalent Advanced Mid and Advanced High
Each level provides two semesters of instruction, which teachers can begin using
immediately. The comprehensive Teacher's Manual lays out each semester's daily lesson plan,
in-class exercises, discussion points, assessments, midterm and final exam. All are adapted to
our partner's specified academic requirements to achieve expected learning outcomes and
continuity with other language offerings.
BJBIE partners see significant value in,
- Ability to offer subject-specific language courses parallel to general language courses and accommodate more students
- Low upfront costs make Business in Chinese an appealing alternative to the substantial costs of developing a new course
- Supplemental etiquette and culture lessons round-out instruction and give students a deeper understanding of China's role in today's economy
- Broad language and programming offerings to China increase institutional competitiveness and trigger greater enrollment interest
- Non-Language Majors can access subject-specific language courses offered at any level
- Business in Chinese vocabulary, dialogues, and exercises are relevant and practical for students interested in visiting, working, or studying in China
- Cultural lessons on corporate culture prepare students for future employment in the world's most dynamic market
Students learning the Chinese language are strategically placing themselves ahead of their peers, by making their skillset marketable and relevant to today's global market. As more students recognize this value, institutions should prepare for the coming demand, and differentiate themselves from their competitors, by offering a robust variety of Chinese language courses and China-related programming. Initiatives like Business in Chinese are already underway through Federal and state-level initiatives to boost Chinese language programs. Refer to the Modern Languages Association's National Map to see the prevalence of Chinese in your area's districts, or Compare Your Institution's language offerings to your biggest competitors. The demand is only growing, and BJBIE is facilitating this need through strategic and tailored developments beneficial to schools, teachers, and students.
